Google Tag Manager

In this article, we'll cover how to connect Google tag manager to your website for managing all your tags in one place without editing code. Integrating Google Tag Manager is simple, all we need is your container ID which is a string that looks like GTM-XXXXXXX

What is a tag?

A tag is a snippet of JavaScript that sends information to a third party tool. It's the best way to add code snippets to your website without touching any code. Examples of common tags within Google Tag Manager include:

  • Google Analytics Universal tracking code
  • Adwords Remarketing code
  • Adwords Conversion Tracking code
  • Heatmap tracking code (Hotjar, CrazyEgg, etc…)
  • Facebook pixels

Creating an account

To get started, create an account on Google Tag Manager. This will ask you for your:

  1. Account name
  2. Country
  3. Container name (website)
  4. Target platform

That's it, you should now be taken to the Google Tag Manager dashboard!

Integrating Google Tag Manager

  1. In the Google Tag Manager dashboard, copy the ID that looks like GTM-XXXXXXX

Google tag manager

  1. Go to the editor on Pory and select Integrations > analytics > Google Tag Manager and paste the container Id.

That's it, you can now start adding tags to your site! Take a look at this Gallery of over 300 3rd party templates you can use.