Overview
In this article, we will learn how to set up Google Analytics on your site or portal using Google Analytics 4 [GA4]
With GA4, you can:
- Collects both website and app data to better understand the customer journey
- Uses event-based data instead of session-based
- Includes privacy controls such as cookieless measurement, and behavioral and key event modeling
- Predictive capabilities offer guidance without complex models
- Direct integrations to media platforms help drive actions on your website or app
Create a Google Analytics Account
First, let's create an Analytics account.
- Go to Google Analytics
- Click on Start Measuring
- Enter an Account Name. This is used to name and organize how you track one or more properties.
- Enter a property name. This is used for grouping data from a site or portal.
- Enter your business details. This is too help Google understand your business.
- Choose your business objectives. This is for personalized reports for your business.
- Select Web for the platform.
- Set up a data stream by entering your website URL and stream name.
A data stream is a flow of data from a customer touchpoint (e.g., site, portal) to Analytics.
- Copy your Measurement ID
Setting Up Google Analytics
- Select a Portal
- Naviate to Settings
- Select Intgrations
- Paste your Measurement ID under the Google Analytics section
That's it! You have now set up Google Analytics and ready to start collecting data!