How to Add Google Analytics

Overview

In this article, we will learn how to set up Google Analytics on your site or portal using Google Analytics 4 [GA4]

With GA4, you can:

• Collects both website and app data to better understand the customer journey
• Uses event-based data instead of session-based
• Includes privacy controls such as cookieless measurement, and behavioral and key event modeling
• Predictive capabilities offer guidance without complex models
• Direct integrations to media platforms help drive actions on your website or app

Create a Google Analytics Account

First, let's create an Analytics account.

1. Go to Google Analytics
2. Click on Start Measuring
3. Enter an Account Name. This is used to name and organize how you track one or more properties.

4. Enter a property name. This is used for grouping data from a site or portal.

5. Enter your business details. This is too help Google understand your business.

6. Choose your business objectives. This is for personalized reports for your business.

7. Select Web for the platform.

8. Set up a data stream by entering your website URL and stream name.

A data stream is a flow of data from a customer touchpoint (e.g., site, portal) to Analytics.

9. Copy your Measurement ID

Setting Up Google Analytics

1. Select a Portal
2. Naviate to Settings
3. Select Intgrations
4. Paste your Measurement ID under the Google Analytics section

That's it! You have now set up Google Analytics and ready to start collecting data!